I've had a love/hate relationship with the companies that have sold Delphi over the years and there's one thing that kills me every year. I mean, it just kills me... People who are loyal and renew their Software Assurance never get Delphi when it's released. I'm working on selling a product myself and one thing I have learned over the years is that if anyone becomes a loyal customer of mine I'll do whatever I can to make them feel my appreciation. One simple way I know I can do that is to let them get their hands on software earlier than others. Every year with Delphi it's the same thing. They announce the release and those of us with SA begin the waiting game. When will we get our email? Someone can go to the site today, buy it, download it, and then start using it right away. We can't. We sit and wait hoping we get our emails tomorrow. Some go to the newsgroups and begin complaining. Some complain in the blog posts announcing the release. How does any of that traffic help draw new customers in? How much does it test the continued loyalty of Delphi developers? And most of all, how easy would it be to avoid the whole mess all together by giving us our information on or (preferably) before the release date?
Oh well, hopefully the email comes tomorrow...
About The Author
Ron Grove draws on over ten years of training, network administration and development experience. He loves to work with new technology and see how that technology can be best utilized by his clients. You can find him through his company Evanoah, LLC and his LinkedIn profile is here.
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